Four problems founders bring to me.
Nobody hires me for a theme or a flow. They hire me because something in the business isn’t working and they’re tired of guessing. Start wherever it hurts most.
The growth path.
Four problems founders bring me. Start wherever it hurts — but this is the order most brands actually grow in: fix the store, keep the customers you already paid for, buy back your own time, then turn the spend up.
When your website isn’t converting
You’re paying for traffic that lands on a store quietly losing people. Usually it isn’t the design — it’s unanswered objections, a confusing path to the product, and a checkout that gives buyers a reason to think twice.
- Margin & customer review
- Custom design
- Product pages rewritten
- Checkout tuned
- Clean handover
When email isn’t making money
You worked hard for those customers. If email is a monthly newsletter and a broken abandoned cart, you’re buying the same customer twice — and paying Meta for the privilege.
- Nine core flows
- On-brand templates
- Reorder segmentation
- Team runbook
When you’ve outgrown doing it all yourself
You’re the bottleneck and hiring isn’t the answer yet. We take the jobs eating your week — product copy, customer replies, ad angles, reporting — and build them into working systems on your real backlog.
- Brand voice set up once
- Four workflows built live
- Reusable templates
When you need someone to challenge your thinking
You’re spending real money and taking someone else’s word for what it’s doing. I sit beside you in your own account — structure, creative, and a weekly rhythm for reading the numbers — until the decisions are yours.
- Account restructure
- Creative testing rhythm
- Weekly reporting habit
Not sure which one you’re in?
Most founders think it’s the store. Half the time it’s the email. Thirty minutes will tell us.
E-Commerce Solutions.
Prices are honest starting points, not packages to squeeze into. What it actually costs depends on what the business needs — and I’ll tell you if the answer is “not this, not yet”.
Your hardest working salesperson.
Your website works every hour of every day and never calls in sick. For most brands it’s also the least trained person on the team. Let’s make sure it sells like one.
- ✓ Theme selection & setup
- ✓ Up to 20 products configured
- ✓ Payment & shipping setup
- ✓ Mobile-optimised design
- ✓ Handover walkthrough
- ✓ Custom theme design
- ✓ Full product catalogue setup
- ✓ App selection & configuration
- ✓ SEO foundations
- ✓ Two rounds of revisions
- ✓ 2-week post-launch support
- ✓ Strategy session at onboarding
- ✓ Fully custom design
- ✓ Advanced app stack & integrations
- ✓ Full SEO + migration support
- ✓ Three rounds of revisions
- ✓ 4-week post-launch support
From a theme that leaked sales to a store that sells.
A full Signature rebuild — new structure, product pages rewritten around objections, and a checkout stripped back to the essentials. Launched in six weeks with a clean handover.
- ✦ Rebuilt navigation and collection structure
- ✦ Product pages rewritten around real objections
- ✦ Checkout simplified and speed-tuned
“I finally understand my own store. Sarah handed it over so I could run it myself — and it hasn’t stopped converting since.”Founder · homewares brand
Stop buying the same customer twice.
You spent real money acquiring these people. Email is how you earn from them again without paying Meta a second time — and it’s the cheapest revenue in the business.
- ✓ Welcome & abandoned checkout
- ✓ On-brand email templates
- ✓ Basic segmentation
- ✓ Setup, testing & go-live
- ✓ Complete flow suite
- ✓ Post-purchase & win-back
- ✓ Advanced segmentation
- ✓ Deliverability setup
- ✓ Reporting dashboard
- ✓ Monthly campaign calendar
- ✓ Design & build
- ✓ Flow optimisation
- ✓ Monthly reporting
Nine flows quietly doing the work of a second salesperson.
Welcome, abandoned checkout, browse, post-purchase and win-back built end-to-end, on-brand, with segmentation that follows how customers actually reorder.
- ✦ Nine core flows architected and built
- ✦ On-brand templates matched to the site
- ✦ Segmentation tied to reorder cycles
“Email went from an afterthought to a third of our revenue. It just runs.”Founder · skincare brand
Know exactly what your money is doing.
Most founders can’t tell you which part of their ad spend is working, because nobody has ever shown them how to read it. Six months with me and you’ll never need to take an agency’s word again.
- ✓ Full account & creative review
- ✓ Prioritised action list
- ✓ 60-minute walkthrough call
- ✓ Fortnightly 1:1 sessions
- ✓ Account & campaign guidance
- ✓ Creative direction
- ✓ Direct line between calls
- ✓ Weekly working sessions
- ✓ Hands-on account management
- ✓ Monthly performance review
The founder runs the account now — and the numbers went up.
Six months of fortnightly coaching: account restructured, a creative testing rhythm in place, and weekly reporting so spend decisions stop being guesswork.
- ✦ Account restructured from the ground up
- ✦ Creative testing rhythm the team owns
- ✦ Weekly reporting habit, no agency retainer
“I stopped paying an agency to explain my own business back to me.”Founder · apparel brand
Get your week back.
You’re doing four jobs and hiring is expensive. We build AI into the real work — product copy, customer replies, ad angles, reporting — using your products, your voice, your numbers.
- ✓ 90-minute live session
- ✓ One workflow set up with you
- ✓ Recording to keep
- ✓ 3-hour live 1:1
- ✓ Multiple projects built
- ✓ Prompt library for your brand
- ✓ Recording & written notes
- ✓ Half or full day
- ✓ Up to 8 people
- ✓ Tailored to your stack
- ✓ Follow-up resources
Ten hours a week back, without hiring anyone.
We built Claude into the real jobs — product copy, customer replies, ad angles and weekly reporting — using the brand’s own voice and data. Working systems, not prompt lists.
- ✦ Brand voice and product data set up once
- ✦ Four workflows built live in session
- ✦ Templates the whole team reuses
“We got a day back every week. First win happened in the first session.”Founder · pet brand
Your roadmap to growth.
Understand your business
I learn how your business makes money, where it’s leaking revenue and where the biggest opportunities are.
Create the roadmap
Together we’ll prioritise what will have the biggest commercial impact first, so you’re investing in the right things.
Build what matters
Whether it’s Shopify, email marketing, Meta Ads, SEO or customer experience, we build what actually moves the needle.
Measure & optimise
We don’t launch and disappear. We monitor performance, improve results and keep optimising.
Scale with confidence
You’ll understand exactly what’s been done, why it works and how to keep growing without relying on an agency.
Clients I've worked with lately...
