The P&L doesn't lie.
Every number shown here comes directly from a live Shopify dashboard. No inflated screenshots. No vanity metrics. Just real businesses and measurable results — and underneath each one, the decision that caused it.
Eleven years, on the record.
Not a single figure here is modelled or projected. If I can’t point at the dashboard it came from, it doesn’t go on the page.
Real screens. Verified periods.
Twenty-one founder dashboards, exactly as they appeared in Shopify — total sales against the prior period. Almost none of these came from spending more. They came from fixing the storefront, keeping customers the business had already paid for, and making fewer bad decisions.
Real founders. Real reviews.
“It has been a blessing to have someone as committed as Sarah as my coach. Constant growth, year after year.”
“Sarah moved us off a quarterly cycle and onto a Monday morning. The discipline alone was worth the fee.”
“Half the value came from the AI systems Sarah built into our returns desk. The team actually uses it.”
“150% growth from Sarah’s coaching. I now have control over my own marketing — not an agency.”
“Thank you Sarah for being a coach and mentor. The growth of my business is a testament to all your guidance.”
“Sarah maintains pace and momentum — good pressure that keeps you moving forward, week after week.”
The long version.
A dashboard shows you the number. These show you the thinking — the challenge, the strategy, the decisions we made, and what I’d do differently next time.
Boardsox
My own brand, so there was nowhere to hide. A category leader with a storefront quietly costing it money — the fix wasn’t more traffic, it was rebuilding the buying experience around the one thing customers had to get right: fit.
Nessa Bell Studio
Nine flows replaced a monthly newsletter — and email went from an afterthought to a third of revenue.
Tailor Wetsuits
The founder took the ad account back off an agency and ran it herself — at a better return within two months.
Hesper House
A returns desk drowning in email got an AI workflow the team actually uses, built in a single day.
Straight from the group.
Unedited screenshots from ten years of the private member community. No highlight reel — just founders telling each other what worked.
Your roadmap to growth.
Understand your business
I learn how your business makes money, where it’s leaking revenue and where the biggest opportunities are.
Create the roadmap
Together we’ll prioritise what will have the biggest commercial impact first, so you’re investing in the right things.
Build what matters
Whether it’s Shopify, email marketing, Meta Ads, SEO or customer experience, we build what actually moves the needle.
Measure & optimise
We don’t launch and disappear. We monitor performance, improve results and keep optimising.
Scale with confidence
You’ll understand exactly what’s been done, why it works and how to keep growing without relying on an agency.
Clients I've worked with lately...
