15 Homepage Mistakes Costing Shopify Stores Sales Every Day.
Every one of these has cost a real brand real money — including mine. This is what I look for first when a founder tells me traffic is fine but sales aren’t.
What it will change.
Fewer people bouncing
Most visitors decide in five seconds whether you sell what they came for. Mistake #1 is failing that test — and it’s free to fix.
More of them reaching a product
The path from landing to product is where margin quietly disappears. Fix the top three mistakes here and the same traffic starts earning more.
Objections answered before they bite
Buyers don’t leave because they weren’t convinced — they leave because a question went unanswered. This shows you which ones, and where they belong.
A phone that actually sells
Seven in ten of your customers are on a phone. Half of these mistakes only show up there, which is why nobody catches them.
Send it to my inbox.
Free, no strings — and no drip sequence trying to sell you something. Just the fifteen, with what to do about each one.
Your roadmap to growth.
Understand your business
I learn how your business makes money, where it’s leaking revenue and where the biggest opportunities are.
Create the roadmap
Together we’ll prioritise what will have the biggest commercial impact first, so you’re investing in the right things.
Build what matters
Whether it’s Shopify, email marketing, Meta Ads, SEO or customer experience, we build what actually moves the needle.
Measure & optimise
We don’t launch and disappear. We monitor performance, improve results and keep optimising.
Scale with confidence
You’ll understand exactly what’s been done, why it works and how to keep growing without relying on an agency.
Clients I've grown.
Found more than three of them?
Then the homepage isn’t really the problem — the thinking behind it is. Let’s talk.
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