About Sarah Quinney.
I've spent twenty-five years building retail and ecommerce businesses. Along the way I've built brands, made expensive mistakes, coached hundreds of founders, and learned that sustainable growth comes from better decisions — not more tactics.
Today I work with a small number of founders each year, because the best results come from genuine relationships, honest conversations, and becoming part of your team.
A live Mastermind sessionFour rules I don't bend.
Ten years of running other people’s growth taught me the method matters more than the tactic. This is what every relationship runs on.
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01
Numbers before opinions
Every session opens on your P&L. We look at what the business actually did before anyone has a view on what it should do next. Opinions are cheap; margin isn’t.
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02
One principal, every call
No juniors, no account manager relaying your questions. You hire me, you get me — every call, every reply, for as long as we work together.
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03
Long arcs over hacks
Most clients stay two to five years. Nothing worth having in this business happens in a thirty-day sprint, and I’d rather be honest about that up front.
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04
Plain-English systems
If your team can’t read the runbook in ten minutes, it isn’t a system. Everything I build is meant to be handed over.
My entrepreneurial journey
The businesses, the books, and the expensive lessons. All of it is why the advice sounds the way it does.
Started Raw Food Mum and published Raw Food 4 Kids — the cookbook ran national media and spent the better part of a year on the best-seller lists. First time I understood content as compounding inventory.
Built Boardsox from the kitchen table around two small daughters — took it to multi-seven-figures and Australia's leading independent surf-protection brand. The same year, a friend asked for help with her Meta account; the calendar filled inside six months.
Boardsox singled out as one of the country's most effective small-business Meta case studies. A second wave of founders walked in the door off the back of it.
Recognised in Australia's Top 50 Business Leaders list. The studio crossed $40M in client sales the same year.
Opened the new Boardsox Surf Shop on the Surfcoast — eighteen years after the brand started on the kitchen table, the first brick-and-mortar store.
A circular-economy repair business that keeps wetsuits out of landfill — the kind of brand I'd been telling clients to build.
A wetsuit label cut for women who actually surf. The third Surfcoast brand under the same studio roof.
Six clients on retainer, the E-Commerce Women in Business Mastermind, and three brands shipping out of the Surfcoast. Three studio engagements opening for Q3.
Where I've shown up.
Selected features and case studies — mostly longer conversations about building a brand without handing it to an agency.
BoardSox: boosting sales with Advantage+ and the Conversions API
Published in Meta’s Australian success-story collection — my own brand, and the account I’ve run since day one.
Thriving and resilient small business
Boardsox fronted Facebook Australia’s small-business campaign, shot in the Surfcoast shop.
Feature
Australia’s Top 50 Small Business Leaders
Named alongside the country’s most effective independent operators.
Recognition
“Lower cost per purchase by 50% like BoardSox”
Meta ran our result as its own ad creative across Australia.
Campaign
Followed by @metaforbusiness
Meta’s own business account follows the work — and the clients behind it.
Recognition
“She didn't just build the store — she handed me the keys and showed me how to run it. Best decision I've made for the brand.”
“150% growth due to Sarah's coaching. I now have control over my own marketing — not an agency.”
“The growth of my business is a testament to all your guidance.”
“Sarah maintains pace and momentum — good pressure that keeps you moving.”
Your roadmap to growth.
Understand your business
I learn how your business makes money, where it’s leaking revenue and where the biggest opportunities are.
Create the roadmap
Together we’ll prioritise what will have the biggest commercial impact first, so you’re investing in the right things.
Build what matters
Whether it’s Shopify, email marketing, Meta Ads, SEO or customer experience, we build what actually moves the needle.
Measure & optimise
We don’t launch and disappear. We monitor performance, improve results and keep optimising.
Scale with confidence
You’ll understand exactly what’s been done, why it works and how to keep growing without relying on an agency.
Clients I've worked with lately...
