Run your own Meta ads.
Properly. With me on the call.
For founders done with agency black-boxes. 1:1 coaching inside your Meta Ads Manager — your account, your campaigns, your screen shared. You build the operating knowledge. I bring the senior judgement to every weekly session.
Align, Audit, Strategy, Set up, Train. Weekly 1:1 sessions. 3-month minimum. By application only.
The agency report looks fine. The bank account doesn't.
You've been handed a Meta account that nobody on your team really understands. The PM rotates. The ROAS on the deck is optimistic. The blended margin isn't.
You don't want another vendor. You want to actually know what's happening — the structure, the creative, the audiences, the tracking. To make the calls yourself, with someone senior on the line.
This is what coaching is for. Your account, your campaigns, your knowledge — built session by session, with me on the screen.
Six things you'll know how to do yourself.
The structure of the coaching engagement, in plain language. Six pillars, drawn from the way I've run paid media on retainer since 2014.
Align — your business, not theirs
We start with your numbers, your customer and your unit economics. The first session re-anchors paid social on the goals you actually have.
- ●Customer & offer review
- ●Goal-led KPI tree
- ●Margin & CAC targets
- ●Spend tier roadmap
Audit — traffic-light review
A line-by-line audit delivered as a plain-English traffic light: keep, fix, stop.
- ●Account architecture review
- ●Pixel + CAPI health check
- ●Creative & hook diagnostic
- ●Audience & exclusions audit
Strategy — your custom playbook
An opinionated playbook for the next 90 days — written for your business, your spend tier, your team.
- ●90-day campaign roadmap
- ●Creative testing protocol
- ●Budget allocation rules
- ●Reporting cadence
Set up — inside your Ads Manager
We work in your account, screen-shared. Campaign structure rebuilt, conversion tracking confirmed, audiences shipped.
- ●Campaign structure rebuild
- ●Conversions API setup
- ●Audience & lookalike build
- ●Creative naming & tagging
Train — live coaching
Weekly 1:1 sessions in Meta Ads Manager. I share my screen, you share yours. Recorded and indexed.
- ●Weekly 1:1 — 60 minutes
- ●Recordings + index
- ●In-Manager walk-throughs
- ●Live Q&A on your account
Accountability — between sessions
Voxer / Slack between sessions for the calls that can't wait a week. Same-day answers, AU/NZ hours.
- ●Voxer / Slack support
- ●Async creative review
- ●Monthly performance check-in
- ●Optional cohort group call
The rhythm of the engagement.
Predictable on purpose. The discipline is the product.
The path from confusion to confidence.
Twelve months. Five phases. The skill stays in your house.
You understand your account
The traffic-light audit is in your hand. You know exactly what's working, what's leaking, and where the next dollar should go. No more agency black-box.
The launch is yours
Campaign structure rebuilt, conversion tracking confirmed, audiences shipped. You've launched the first creative test cycle inside your own Ads Manager.
A weekly rhythm holds
You run the Monday call yourself. Hooks are tested weekly at controlled spend. You read a margin-led monthly report instead of a platform-ROAS deck.
You're the operator
Your in-house buyer is trained, the playbook is yours, and the agency invoice is a memory. You make the calls; I'm there for the ones that need a second pair of eyes.
Compounded confidence
You can scale spend with confidence because you understand the numbers. The skill is in the house — not on a vendor's payroll.
Priced like coaching, not a media buy.
How it stacks up.
| Option | Cost | Notes |
|---|---|---|
| Sarah · Meta coaching | $2,800/mo | 1:1, in your account, you own the skill |
| Top-tier media buying agency | $6–15k/mo | Plus % of spend. They keep the knowledge. |
| On-demand course library | $1–3k once | No 1:1 coaching, no real account work |
| In-house Meta strategist | $12–18k/mo | Plus benefits. 18-mo avg tenure. |
Who this is — and isn't —
I'm a poor fit for some founders. Here's the line — both sides.
- ✦DTC e-commerce, $1M–$30M ARR
- ✦Spending $20k–$200k a month on Meta
- ✦You run the ads yourself, or want to
- ✦You have an in-house buyer or marketing coordinator
- ✦Done with agency black-boxes
- ·You want done-for-you — that's Fractional growth
- ·Spending under $10k/month — too early to pay back
- ·B2B or lead-gen — the playbook is DTC product
- ·You won't show up to the weekly session
- ·You want a course library — this is 1:1, not on-demand
"Sarah moved us off a quarterly cycle and onto a Monday morning. The discipline alone was worth the fee — the numbers were the gravy."
The questions founders ask first.
Six honest answers to the six questions every applicant asks.
How is this different from a course? ＋
A course is content. This is coaching — 1:1, in your account, on your numbers. Every session is screen-shared inside your Meta Ads Manager.
How is this different from hiring an agency? ＋
An agency runs your ads in their account. Coaching teaches you to run them in your own — and keep the knowledge after the engagement ends.
Do you actually log into my account? ＋
Yes. I get user-level access (not owner) and we work side-by-side. The account stays in your name.
What's the minimum spend to make this worthwhile? ＋
Around $20k a month. Below that, the leverage from coaching doesn't recover the fee inside the first quarter.
Can my in-house buyer come to the sessions? ＋
Yes. Most coaching engagements include the founder and one in-house buyer. Sessions are recorded so the rest of the team can catch up async.
What's the minimum commitment? ＋
90 days. Three months covers Align, Audit, Strategy, Set up and four weeks of weekly 1:1s — enough to see a full creative testing cycle.
Ready to run your
own Meta ads — properly?
1:1 coaching inside your account. By application. I read every application personally and reply within two business days.