The P&L
doesn't lie.
Every figure on this page came out of a founder's Shopify or Klaviyo dashboard — not a deck I built afterwards. Six featured case studies, a year-by-year ledger, and the cards founders mailed me. The numbers don't move.
Nessa Bell Studio.
"It has been a blessing to have someone as committed as Sarah as my coach. Constant growth, year after year — 512% in the first year of working with Sarah."
Atelier Marin.
"Sarah moved us off a quarterly cycle and onto a Monday morning. The discipline alone was worth the fee — the numbers were the gravy."
Hesper House.
"Half the value came from the AI systems Sarah built into our returns desk. The first month paid for the year — the team actually uses it."
Devereaux & Co..
"150% growth from Sarah's coaching. She kept me accountable in the marketing areas — I now have control over my own marketing, not an agency."
Anna Cannella.
"Thank you Sarah for being a coach and mentor. The growth of my business is a testament to all your guidance."
Sara White Studio.
"Sarah maintains pace and momentum — good pressure that keeps you moving forward, week after week."
The path from one founder to a network.
Big standout brand has done a wave of contention from this brand. A model placement to all sorts in 3 years.
Standout case · apparel member · BFCM.
Trailing 12 months · across the cohort.
Avg lift inside year 1 of joining.
Members ditching the agency invoice.
Member median · 90-day trailing.
From the #wins channel.
Unedited screenshots from the private member channel — real wins, real names, real numbers.
Kay, Anna, Kirsty, Pamela — four BFCMs, four mid-six-figure days. The room kept us all calm.
KAY, ANNA, KIRSTY, PAMELAReturning customer rate above target for the third quarter running.
35.9% RETURNING RATE · ROAS TABLEOff the agency in month four. DIY ads now run better than the retainer ever did.
DIY ADS VS AGENCIESSame quarter year-on-year up 151%. The Monday cadence kept us on the plan.
+151% SAME QUARTER LY+24% year-to-date and a viral hit on TikTok we shipped from the Monday call.
+24% YTD · VIRAL ON TIKTOKFirst properly built funnel pushed ROAS past 3.7× and held for the launch window.
3.7× ROAS · FIRST FUNNELThree years in the room. The compounding only really started in year two.
LONG-TERM MEMBERTwo years on Shopify in the room. Re-platformed, restructured, and held the team.
2-YR MEMBER · SHOPIFYDTC store owner who came in solo and is hiring her first marketer this quarter.
DTC STORE OWNERMastermind alumna, still in the alumni channel, still shipping playbooks every quarter.
MASTERMIND ALUMNATwo years in. Renewed for a third because the room is the network.
2-YR MEMBERActive member. Brings the receipts to the Monday call every fortnight.
ACTIVE MEMBERA 30-minute call with me — no team, no juniors. We will find two or three immediate opportunities to lift profitability without adding more to your plate. One per brand.
Satisfaction guarantee.
If the first week of our engagement doesn't deliver the clarity I promised, tell me and we part ways with a full refund. No hard feelings. It's not about changing your mind — it's my promise to deliver work that actually moves your business forward.