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The Hot-Seat

Founder, operator and advisor to founder-led ecommerce brands. Twenty-five years in retail and ecommerce. Surf Coast, Victoria · working worldwide.

Work with me

Shopify design & build

Klaviyo email & flows

Claude for ecommerce

Meta ads coaching

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Founder Playbook

Newsletter

Practical lessons from twenty-five years of running ecommerce brands.

© Sarah Quinney 2026 · ABN 39 482 117 022

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