Sarah Quinney · The E-Commerce Business Coach · Surfcoast VIC The Hot-Seat · 2-hour diagnostic $1,500 inc. GST · book direct
Sarah Quinney
Sarah Quinney
Hot-Seat coach
Twenty-five years inside ecommerce. 986+ founder-led brands. One-on-one, two hours, no junior in sight.
The Hot-Seat · 2-hour diagnostic

Two hours.
One decision, made.

For founders between coaching cycles. One Zoom, two hours, one specific problem worked through end-to-end — with the senior brain you would want in the room and a one-page action list in your inbox 48 hours later.

Six session types. $1,500 inc. GST. Book direct — no application.

Six Hot-Seats · §02

Pick the problem. Book the slot.

Six focused diagnostics. Two live hours in the data, then a written one-pager 48 hours later.

Meta Ads audit

Bring your Ad Manager. Leave with a 30-day action list.
$1,500
2 hours
We review
  • ✦Account architecture & CBO / Advantage+ structure
  • ✦Creative cadence + last-90-day winners
  • ✦Tracking, CAPI, attribution windows
  • ✦Spend efficiency vs P&L blended ROAS
You leave with
Written 30-day action list. The three highest-impact changes prioritised.
Book this Hot-Seat →

Klaviyo / email audit

Every flow, every segment, every subject line.
$1,500
2 hours
We review
  • ✦Flow inventory + cadence audit
  • ✦Segment hygiene + engagement segmentation
  • ✦Deliverability + sender reputation
  • ✦Revenue split · campaigns vs flows vs SMS
You leave with
A one-page lifecycle map of where revenue is leaking and the fastest 3 fixes.
Book this Hot-Seat →

Shopify store audit

UX, conversion, speed.
$1,500
2 hours
We review
  • ✦Homepage, PDP, cart, checkout flow
  • ✦Mobile conversion + speed (Core Web Vitals)
  • ✦Above-fold offer + social proof
  • ✦Cross-sell, upsell, AOV mechanics
You leave with
A prioritised punch-list of conversion fixes.
Book this Hot-Seat →

P&L deep-dive

Margin, channel mix, pricing.
$1,500
2 hours
We review
  • ✦Real margin by SKU + channel
  • ✦Channel mix vs ROAS targets
  • ✦Pricing & promo intensity
  • ✦Where the next dollar of profit is hiding
You leave with
Margin map of the business + the three numbers to defend weekly.
Book this Hot-Seat →

Founder reset

Open agenda. You bring the problem.
$1,500
2 hours
We review
  • ✦Decision framework for what is stuck
  • ✦Hiring, partner, contract, strategy
  • ✦What is on your plate vs what should be
  • ✦The actual sentence in plain English
You leave with
A decision and the next three moves. Written, in your inbox.
Book this Hot-Seat →

AI set-up for e-commerce

Pick one workflow. Walk away with the tool built.
$1,500
2 hours
We review
  • ✦The one workflow draining the most hours
  • ✦Which AI tool actually fits your stack
  • ✦Prompts, automations, team hand-off rules
  • ✦Where AI should not go anywhere near the business
You leave with
A working AI workflow in your stack + a one-page runbook.
Book this Hot-Seat →
The 2 hours · §03

What actually happens.

No introductions, no warm-up, no slides. I show up read in, you show up logged in, and we work the problem live for two straight hours. Then I write it up.

00:00 – 00:15
Context
I have already read the materials. We open on the one thing you most need decided today. No warm-up.
INCLUDED
00:15 – 01:30
The work
Screen shared, both ways. Live in your account / data / inbox. We work the problem, not a deck.
INCLUDED
01:30 – 01:45
Decisions
We narrow to three decisions with owners and deadlines. Said out loud, written down.
INCLUDED
01:45 – 02:00
Next steps
What you do this week. What I send within 48 hours.
INCLUDED
The 1-pager · §04

One page. Three to five moves.

Within 48 hours of our Hot-Seat, you get one Dropbox link and one PDF. Three to five concrete moves, in priority order, with the metric each one is meant to ship against.

  • Plain English. No jargon.
  • Owners, deadlines, next best practice.
  • What NOT to do — explicitly.
  • Sent as a Google Doc you can share with your team.
For who · §05

Who this is actually for.

The Hot-Seat is built for the middle of the match. Below or above and the Community or a retainer is the better idea.

This is for you if
  • ✦Founders running $1M–$15M brands
  • ✦Between coaching cycles or post-retainer
  • ✦Have a specific problem, not 'general help'
  • ✦Will show up with data, not a deck
  • ✦Action people — they ship the next week
This isn't for you if
  • ·Pre-$1M (the Community is a better fit)
  • ·Want me to run your account ongoing (Meta is a separate retainer)
  • ·Looking for a course or community
  • ·Not the decision-maker on what gets shipped
  • ·Want a guaranteed playbook by end of week one
Sarah Quinneyask me anything
The honest questions · §06

The honest questions. ask me.

If yours is not here, ask it in the booking confirmation thread — every reply comes from me.

What if I need more than two hours? ＋

Most founders book a single Hot-Seat to clear one specific call. The fee is credited against month one of any retainer started within 30 days.

Is there preparation work? ＋

Yes. Once you book, you will get a one-page intake form. Submit 48 hours before the session.

What is the deliverable timeline? ＋

Your written 1-page action list arrives within 48 hours of the session.

Do you record the session? ＋

Yes — Zoom recording + transcript sent to you within 24 hours.

Can I book recurring Hot-Seats? ＋

Up to three in a quarter without a retainer. After that, we should talk about fractional.

What if my problem does not fit one of the six categories? ＋

Book the Founder Reset slot. Open agenda, same rules — we work it for two hours.

— Five more on the full FAQ page. See all questions →
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Book a Hot-Seat.
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Six Hot-Seat types, $1,500 inc. GST each. Book direct.