Ads you actually understand.
You’re spending real money and taking someone else’s word for what it’s doing.
Most founders can’t tell you which part of their ad spend is working, because nobody has ever shown them how to read it. Six months with me and you’ll never need to take an agency’s word again.
What you get.
From a clear-eyed audit to a weekly rhythm you own — so the decisions are always yours.
Account audit
Where the money is actually going, and which of it you’d stop tomorrow if you could see it clearly.
Structure & setup
Campaign structure, audiences and tracking set up the right way.
Creative direction
What to make and test next — briefs your team or editor can run with.
Weekly rhythm
A simple weekly cadence so spend stays profitable, not guesswork.
Scoped to the problem.
Prices in AUD, exclude GST. Final scope confirmed in your proposal.
Choose your level.
Scoped and priced per project.
- ✓ Full account & creative review
- ✓ Prioritised action list
- ✓ 60-minute walkthrough call
- ✓ Fortnightly 1:1 sessions
- ✓ Account & campaign guidance
- ✓ Creative direction
- ✓ Direct line between calls
- ✓ Weekly working sessions
- ✓ Hands-on account management
- ✓ Monthly performance review
Featured x2 by Meta
Selected features and case studies — mostly longer conversations about building a brand without handing it to an agency.
BoardSox: boosting sales with Advantage+ and the Conversions API
Published in Meta’s Australian success-story collection — my own brand, and the account I’ve run since day one.
Meta ads questions.
Do you run the ads or teach me?＋
Both are on the table. Coaching means you run the account with me guiding you fortnightly; Done-With-You means I’m hands-on in the account alongside your team. Most founders start with coaching.
What ad spend suits this?＋
Coaching pays for itself from around $3–5k/month in spend, where better decisions clearly outweigh the fee. Below that, the one-off Ads Audit is usually the smarter spend.
Do you make the creative?＋
I direct it — briefs, angles and what to test next — so your team or editor can produce it. I don’t replace your creative resource, I make it more effective.
Your roadmap to growth.
Understand your business
I learn how your business makes money, where it’s leaking revenue and where the biggest opportunities are.
Create the roadmap
Together we’ll prioritise what will have the biggest commercial impact first, so you’re investing in the right things.
Build what matters
Whether it’s Shopify, email marketing, Meta Ads, SEO or customer experience, we build what actually moves the needle.
Measure & optimise
We don’t launch and disappear. We monitor performance, improve results and keep optimising.
Scale with confidence
You’ll understand exactly what’s been done, why it works and how to keep growing without relying on an agency.
Clients I've grown.
