Bring me your biggest ecommerce headache.
In thirty minutes you’ll leave with clarity, priorities and practical next steps — whether we work together or not.
It’s me on the call. No team, no juniors, no discovery script. Bring the number that’s bothering you, the decision you keep putting off, or the thing you can’t explain to anyone else. Twenty-five years of running these businesses means I’ve probably already made the mistake you’re about to.

Fair questions.
What happens on the call?+
You talk, I ask questions, and we get to the actual problem — which is often not the one you booked about. You’ll leave with two or three priorities in order of what will move the business fastest. Write them down; they’re yours either way.
Is it really free?+
Yes, and it isn’t a disguised pitch. I only take on a few founders a year, so a call where we work out we’re not a fit is a good use of both our time. One per brand.
Who will I talk to?+
Me. That’s the whole point — you’re not being qualified by a salesperson before you get to the person who does the work.
Your roadmap to growth.
Understand your business
I learn how your business makes money, where it’s leaking revenue and where the biggest opportunities are.
Create the roadmap
Together we’ll prioritise what will have the biggest commercial impact first, so you’re investing in the right things.
Build what matters
Whether it’s Shopify, email marketing, Meta Ads, SEO or customer experience, we build what actually moves the needle.
Measure & optimise
We don’t launch and disappear. We monitor performance, improve results and keep optimising.
Scale with confidence
You’ll understand exactly what’s been done, why it works and how to keep growing without relying on an agency.
Clients I've grown.




































