A room of twelve.
Run by me.
The E-Commerce Founders Community is a small, curated mastermind for women running brands at $50k–$500k a month. One weekly call with me. A private channel of peers. The same playbooks I run for private clients — shared across a group small enough to know each other's numbers.
Twelve founders in the room. Always twelve. 6-month minimum. By application only.
Most rooms are full of people who haven't actually built one.
You're doing $50k–$500k a month and still wearing every hat. The agency has stopped moving the needle. Monday mornings start in an inbox you haven't caught up on since last Tuesday.
You're proud of what you've built, and you don't want to torch it. What you want is a room of women who've already shipped through the same wall.
That is what the Community is for. One weekly call with me, a private channel of vetted founders, lead-gen and retention playbooks, and a 1:1 office hour every fortnight.
E-commerce growth is four women, not a feeling.
Four numbers, four members. The Community room — measured.
Standout BFCM
Member did her biggest single-day in the room.
Apparel · Year 2Cost / acquisition
Average reduction across active retention members.
Q3 2025 cohortRepeat customer rate
Trailing 90-day blended for active members.
Member medianAverage order value
Lift inside year one of joining the Community.
Member medianSix things every member gets, every month.
One price, no upsells. Pricing reviewed annually for new members; existing members are grandfathered.
One weekly group coaching call
Every Monday morning, live with Sarah. Ninety minutes of P&L review, hot-seats, and a tactical teach.
- ●P&L review at the top
- ●Live hot-seat per session
- ●Tactical teach to close
- ●Recording shared by Tuesday
24/7 founder community
A private channel of vetted women e-commerce founders.
- ●Vetted women founders only
- ●Anonymous post mode
- ●Searchable by category
- ●Real-time peer answers
Lead generation playbooks
The exact paid + organic plays I run for private clients.
- ●Meta · Google · TikTok plays
- ●SEO content templates
- ●Quarterly updates
- ●Real-account screenshots
Engagement & retention systems
Email, SMS, post-purchase, win-back. Klaviyo flows built around lifetime spend.
- ●Klaviyo flow architecture
- ●Lifetime-spend segmentation
- ●SMS where it earns its place
- ●Win-back & retention loops
Personal Shopify + Klaviyo audit
Within month one I personally audit your store and your email programme.
- ●Personal audit by Sarah
- ●Punch-list, by revenue
- ●Delivered inside month one
- ●Revisited at month six
Bi-weekly 1:1 with your coach
A private 30-minute slot in my calendar every fortnight.
- ●30 minutes · fortnightly
- ●Direct with Sarah
- ●Bank if you do not need it
- ●Written note follow-up
The rhythm of the year.
Predictable on purpose. The compounding takes a year to land — most members renew for a second or third term.
The path from one founder to a network.
Eight numbers, three years of the room. What compounds when you stop trying to be everywhere.
Year 1 of joining · across active members.
Standout case · apparel member · BFCM.
Trailing 12 months · across the cohort.
Avg lift inside year 1 of joining.
Most members renew for a second + third term.
Lift since formal retention overhaul.
Member median · 90-day trailing.
Members ditching the agency invoice.
From the twins channel.
Excerpts from the private member channel. Real wins, real names, real numbers.
The path from one founder to a network.
Three phases of the room. Where each member tends to land.
You're not in for one
The first month is the audit + Monday call. You walk in to the room, get welcomed, and the first hot-seat is yours.
It becomes the big lift
Months three to six is where the Klaviyo + Meta playbooks compound. Most members hit a milestone month before month six.
Compounding wins
Year two and three is where the magic happens. Members compound on their own playbooks while still showing up Mondays.
One price. No upsells.
How it stacks up.
| Option | Cost | Notes |
|---|---|---|
| The Community (this) | $1,850/mo | 1 coach, 12 founders, every Monday — me |
| Premium founder mastermind | $3,500–6,000/mo | Group coaching · 20-50 founders · rotating coaches |
| 1:1 private coach | $2,500–5,000/mo | Just you · weekly call · usually + paid implementation |
| Industry conference + DIY group | $1,500–3,000/yr | Annual ticket · DIY peer chat · no live coaching |
Who this is — and isn't —
The room is built around a specific shape of founder. If you see yourself on the left, apply.
- ✦Doing $50k–$500k per month in revenue
- ✦Woman founder who built it herself
- ✦Wants a room of peers, not a junior coach
- ✦Can show up to the Monday call most weeks
- ✦Believes in long arcs over hacks
- ·Under $50k/month — the foundational programme is a better fit
- ·Over $1M/month — let's talk about private fractional growth
- ·Looking for a course or self-paced library
- ·Won't show up to the Monday call
- ·Want guaranteed results in 30 days
"It has been a blessing to have someone as committed as Sarah as my coach. Constant growth, year after year — 512% in the first year inside the room."
The questions founders ask first.
If yours isn't here, ask it on the application — every reply comes from me.
How is the Community different from a typical group program? ＋
Most masterminds are run by a team — you join expecting the founder and end up on a call with their junior coach. This one is run by me. Every Monday call, every 1:1, every quarterly intensive — me.
What revenue band is the Community for? ＋
Active members run brands doing $50k to $500k per month. Below that, you'll get more out of the foundational programme. Above $1M/month, we should be talking about private fractional growth.
Why only women founders? ＋
Nine of every ten members are women, by design. The room is built around the realities of running an ecommerce business while also running a life.
How much time will it take a week? ＋
Plan on three hours: one for the Monday call, one for a 1:1 every fortnight, and one for implementation.
What's the minimum commitment? ＋
Six months. The compounding takes a year to land — most members renew for a second or third.
How many founders are in the room at any time? ＋
Twelve. Always twelve. New members join only when a seat opens — usually two or three per year.
Ready to be one of
twelve in the room?
Five short prompts. Five minutes. I read every application personally and reply within two business days — yes or no, with the why.